Dr. Lalua Rahsiad, affectionately known as the "Money Queen," is a distinguished advocate for financial literacy and sustainable finance, with 25 years of professional experience in academic and corporate positions across Malaysia and the United Kingdom. Her expertise spans financial analysis, investment management, behavioral finance, research methodology and entrepreneurship. Dr. Lalua Rahsiad has built an impressive career, contributing to academia and the corporate world through various practical roles.
In addition to her work as a FinTech and Financial Literacy Ambassador, Dr. Lalua Rahsiad is deeply committed to fostering financial inclusion and sustainability. She focuses on empowering individuals to achieve financial freedom through personal coaching and has developed several financial wellness programs. Through her upcoming project of “Money Queen” that emphasizes the beauty of financial empowerment, Dr. Lalua Rahsiad also shares her practical advice on smart financial decisions, including travel savings strategies.
As an HRDF Accredited Trainer and Associate Member of the Malaysia Institute of Management and the Malaysian Takaful Association, Dr. Lalua Rahsiad has contributed to numerous initiatives. She is the co-founder of the Sustainable and Inclusive Finance (SIFU), formerly known as LARSFY Social Finance Network, which was launched in 2018. She has also led the Financial Literacy Program (FLiP), collaborating with universities, non-profit organizations, and corporations. Her dedication extends to the UN's Sustainable Development Goals (SDGs), with a focus on transforming societies through financial literacy and inclusion.
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