Dr. Lalua Rahsiad
Financial Literacy Advocate | Sustainable Finance Expert | The Money Queen
About
Dr. Lalua Rahsiad, affectionately known as the "Money Queen," is a distinguished advocate for financial literacy and sustainable finance, with 25 years of professional experience in academic and corporate positions across Malaysia and the United Kingdom. Her expertise spans financial analysis, investment management, behavioral finance, research methodology and entrepreneurship. Dr. Lalua Rahsiad has built an impressive career, contributing to academia and the corporate world through various practical roles.
Mission
In addition to her work as a FinTech and Financial Literacy Ambassador, Dr. Lalua Rahsiad is deeply committed to fostering financial inclusion and sustainability. She focuses on empowering individuals to achieve financial freedom through personal coaching and has developed several financial wellness programs. Through her upcoming project of "Money Queen" that emphasizes the beauty of financial empowerment, Dr. Lalua Rahsiad also shares her practical advice on smart financial decisions, including travel savings strategies.
Affiliations
As an HRDF Accredited Trainer and Associate Member of the Malaysia Institute of Management and the Malaysian Takaful Association, Dr. Lalua Rahsiad has contributed to numerous initiatives. She is the co-founder of the Sustainable and Inclusive Finance (SIFU), formerly known as LARSFY Social Finance Network, which was launched in 2018. She has also led the Financial Literacy Program (FLiP), collaborating with universities, non-profit organizations, and corporations. Her dedication extends to the UN's Sustainable Development Goals (SDGs), with a focus on transforming societies through financial literacy.
Media and Expertise
Dr. Lalua Rahsiad also leads the special interest group of financial educators, where she has shared insights on live television segments such as 'Selamat Pagi Malaysia' on RTM 1, 'Pantau Kos Sara Hidup,' 'Agenda Awani' and 'Awani NIAGA' on ASTRO TV. These appearances highlight her expertise in digital financial literacy and the impact of national financial policies, such as the national budget and its implications for young professionals.
Leadership Roles
As Chairman of MyCelik Network, a social-impact enterprise, she drives initiatives that promote digital financial literacy, collaborating with cross-functional partners to empower individuals in the digital economy. This aligns with her work advocating for sustainable finance and environmental sustainability within the industry.
Flagship Events
Her leadership in organizing flagship events—such as the National Financial Wellbeing Summit, the Innovative Finance Summit, the Digital Financial Literacy Expo, the SIFU Dialogue, and the National FinTech Expo—has garnered recognition within both corporate and academic spheres.
Skills and Professional Acumen
Dr. Lalua Rahsiad possesses diverse skills, including exceptional communication, coordination, and interpersonal abilities. She has a proven track record in forensic accounting, auditing, business analytics, financial management, and corporate affairs, making her a valuable asset to both educational institutions and corporations. Her work continues to inspire and drive meaningful change across multiple sectors.
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